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Monday, July 22, 2013

charging ram
 
I wonder at the subtle semantics related to classic, vintage and junk.  The friend who has this 1950 Dodge pickup parked in his driveway has a ways to go before reaching "classic" and "restored."
 
Here's one story about the ram as the Dodge hood ornament:
 
"For two weeks father (Avard Fairbanks) worked on all sorts of models from mythology creatures to various powerful animals. Finally, he called the designers and Mr. Chrysler in to see three models of a Rocky Mountain bighorn sheep, a ram. He proposed the charging one. They asked, "why a ram?" Father responded, "It is sure-footed; it's the King of the Trail; it won't be challenged by anything." They nodded their heads. Then father, with a bit of corny humor, added, "And if you were on the trail and saw that ram charging down on you, what would you think?-DODGE!" To which Walter Chrysler excitedly replied "THAT'S IT! THE RAM GOES ON THE DODGE!"
The Bighorn "charging ram" hood ornament of 1932 became more stylized in the 1940s.



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