new year wishes from a former miss uniroyal

 

A "good year" for 2014 is the wish from the former Miss Uniroyal in Lamesa, Texas.  Now attired in a Lamesa cheerleader's outfit, the 16-foot Uniroyal gal started out in a red and white polka dot bikini as she toured around the country on a trailer to grand openings and sales at Uniroyal tire stores.  Sometime in the 1970s the advertising gimmick was to be phased out and Reid Bethel was on the ground floor to obtain her.  His $1.00 bid was successful, but the bikini was too risqué for Lamesa hence the cheerleader outfit.  When Gary Culp purchased the store in 1996 he kept "bertha bethel" as she is affectionately known.  According to a blog about muffler men and their female counterparts, there are only 12 Miss Uniroyals remaining.  Next time you're through Lamesa, slow down and wave at "bertha bethel."

 

Reid Bethel Tire Copmpany

810 South Dallas Avenue

Lamesa, Texas